In web design the basic means of styling your site & pages is by using CSS. While it can be incredibly complicated, there are basics that can be picked up on relatively quickly. Web browsers are equipped with defaults for displaying web pages but let's say you want to change the text color or change the font itself. How do we do that?
With CSS!!! Currently we are using CSS Revision Three, or CSS3. A web browser reads HTML & reads the accompanying style sheet & applies styles where you set them. These are like rules & guidelines that the web browser will use for displaying the HTML. A normal user will never see the style-sheet itself, much like you won't see the HTML unless you view the source. What we normally see in the web browser are elements that have styles & rules applied to them.
People familiar with fonts & colors in a Microsoft Office application or similar program would see the connection between how I, the user, want the text to look. There are three main parts to writing CSS: Selector, Attribute, & Value. These have special notations.
The style sheet shown here is parsed from top to bottom. The browser looks at each selector & then applies the style. Of course there can be conflicts & there's ways to avoid & deal with multiple styles on the same classes or elements. CSS is very powerful & powers the visual complexity we see across the web. That's it for this post!
Google My Business is a platform for business owners to control their information across key data points within the Google infrastructure (which is huge!). It's an incentive for Google in that giving complete control of how your business is presented online versus an automated system creates a thriving, human-edited database. Of course, if you break outside the guidelines you will be removed or suspended. That's no worry though when you do it right & plan ahead! So what is it that Google My Business will do? You can sign up & create a profile for your business. This profile is very powerful as it represents digital real-estate & will rank in search engines if it is done right. This gives you as a local business owner leverage to be found. What about if you don't have an office but you service an area or region? You can hide your address & set that service area.
NAP (Name, Address, Phone Number)
So we've got the most basic information down. What next? Get your email & social profile accounts ready. I use OneNote, Word, & Notepad in Windows to keep all my business records straight & at the ready. You're going to use them a lot filling out index submissions.
Bing Places For Business is very similar & will use the same information. On each of these listings you can post things like offers, coupons, pictures, & hours. GMB goes a little further with a more robust post/review system. Check out the links below to get started with your online listing. If you need help creating the listing consult with a professional & have them guide you through the process & monitor the listing for you.
Let's look at directory submission sites next week & the other freemium listing sites.