In web design the basic means of styling your site & pages is by using CSS. While it can be incredibly complicated, there are basics that can be picked up on relatively quickly. Web browsers are equipped with defaults for displaying web pages but let's say you want to change the text color or change the font itself. How do we do that?
With CSS!!! Currently we are using CSS Revision Three, or CSS3. A web browser reads HTML & reads the accompanying style sheet & applies styles where you set them. These are like rules & guidelines that the web browser will use for displaying the HTML. A normal user will never see the style-sheet itself, much like you won't see the HTML unless you view the source. What we normally see in the web browser are elements that have styles & rules applied to them.
People familiar with fonts & colors in a Microsoft Office application or similar program would see the connection between how I, the user, want the text to look. There are three main parts to writing CSS: Selector, Attribute, & Value. These have special notations.
The style sheet shown here is parsed from top to bottom. The browser looks at each selector & then applies the style. Of course there can be conflicts & there's ways to avoid & deal with multiple styles on the same classes or elements. CSS is very powerful & powers the visual complexity we see across the web. That's it for this post!
Google My Business is a platform for business owners to control their information across key data points within the Google infrastructure (which is huge!). It's an incentive for Google in that giving complete control of how your business is presented online versus an automated system creates a thriving, human-edited database. Of course, if you break outside the guidelines you will be removed or suspended. That's no worry though when you do it right & plan ahead! So what is it that Google My Business will do? You can sign up & create a profile for your business. This profile is very powerful as it represents digital real-estate & will rank in search engines if it is done right. This gives you as a local business owner leverage to be found. What about if you don't have an office but you service an area or region? You can hide your address & set that service area.
NAP (Name, Address, Phone Number)
So we've got the most basic information down. What next? Get your email & social profile accounts ready. I use OneNote, Word, & Notepad in Windows to keep all my business records straight & at the ready. You're going to use them a lot filling out index submissions.
Bing Places For Business is very similar & will use the same information. On each of these listings you can post things like offers, coupons, pictures, & hours. GMB goes a little further with a more robust post/review system. Check out the links below to get started with your online listing. If you need help creating the listing consult with a professional & have them guide you through the process & monitor the listing for you.
Let's look at directory submission sites next week & the other freemium listing sites.
I recently submitted my company & website to iBegin. They have an online index of companies, businesses, & organizations. There are many thousand indexes online. They offer free & paid services. The key to Search Engine Optimization is getting quality links to your website & also relevant listings for your clients or users. I use iBegin as an example & there are more than we could ever go over. The point is do a little digging around for site & business submission indexes & you may be surprised how many free listings you can scoop up. Consistency is key for developing your digital presence since you're depending on search engines to deliver your site or business in front of people who search for what it is you do or sell.
We wan to tell all the men & women who serve our country thank you! May God protect you in your duties & comfort your loved ones in your absence.
I exhort therefore, that, first of all, supplications, prayers, intercessions, and giving of thanks, be made for all men; For kings, and for all that are in authority; that we may lead a quiet and peaceable life in all godliness and honesty.
We're going to look at the most basic part of web design today & that's the terms & acronyms associated with the profession. From there we'll detail how these different parts all combine to make beautiful web pages. Let's start with HTML!
HTML(Hypertext Markup Language)
Basic HTML Tags
Next week we'll look at CSS(Cascading Style Sheets) & how we can make our content "stylish"!
Recently we've gone over free ways to enhance your online security with password protocols. There are numerous companies that can help you maintain your password lists or "vaults". Recently I've tested LastPass & can say I'm quite satisfied. They offer freemium & paid versions of their products.
Password managers centralize your passwords into one easy to maintain & secure vault. This vault can be shared across devices with account access & different privileges for multi-user accounts. The neat thing is you can secure your password managers with any of the numerous authentication apps, such as: GoogleAuthenticator, MicrosoftAuthenticator, LastPassAuthenticator, etc.
Here's a link to LastPass: https://www.lastpass.com/
Check out their service & implement a password manager, whether it's with them or another provider. This will greatly increase your productivity & reduce the stress of maintaining a secure digital space.
Yesterday we looked at some free ways to enhance online & computing security. I added a link to Bitdefender's free online security tools. Today I'm posting another great security company called Malwarebytes.
I believe staying well informed is crucial in security & life-in-general. While experience develops the expertise in a certain field, the information used is the same. Most of this information can be found with a little digging!
With data & access protection of computers, databases, & mobile devices; a major & much needed industry, there will always be the "freemium" tools. I can personally recommend Bitdefender as a company & their security software as a solution(no, I do not work for them & I am not an affiliate).
- Free Security Steps -
Follow these simple steps & sleep better knowing that your digital security just got a whole lot better!
What about websites that see regular use & aren't concerned with government level security protocols? What about websites for everyday users like you & me? I'm of the opinion that form follows function in most cases. Even the most visually appealing website or program can be a huge disappointment in its functionality or UX (user experience). I do think we can build around a design idea, which is templating, but the majority of websites are functional first, then form.
Learn what it is the members want to see or buy & provide that. Create visually attractive, as well as content-rich posts. Always be responsive & ready to engage with other members. When you look at what is provided for you, free of charge, you realize how amazing Groups really are. The amounts of Groups & the member personalities are awesome. Remember that social networks want to connect you & others in meaningful ways. Try implementing Groups into your online social engagements & connect with more people.